9x6 Postcard Size & USPS Mailing Requirements

A 9x6 postcard is a large-format option for direct mail, offering ample space for your message and visuals. However, it's crucial to understand the USPS requirements for postcards of this size to ensure deliverability and avoid extra charges. This guide covers everything you need to know about mailing 9x6 postcards.

Key Takeaways

• 9x6 postcards are considered "large" by USPS and have specific size and weight requirements.
• Meeting these requirements is crucial for avoiding higher postage costs or non-delivery.
• Design considerations include aspect ratio, white space, and readability.
• Proper addressing and indicia are essential for successful mailing campaigns.
• Understanding automation discounts can help you save on postage costs.

Introduction

Direct mail remains a powerful marketing tool, and postcards are a cost-effective way to reach your target audience. A 9x6 inch postcard offers more real estate than standard sizes, allowing for impactful designs and detailed messaging. But before you invest in printing and mailing, it's vital to understand the USPS regulations for this particular size. Failing to adhere to these guidelines can result in higher postage rates, delays, or even the rejection of your mailpiece. — Government Shutdown Effects: Impacts & Implications

What & Why: 9x6 Postcards and USPS Regulations

What is a 9x6 Postcard?

A 9x6 postcard is simply a rectangular card measuring 9 inches in width and 6 inches in height. This size falls into the "large" postcard category according to USPS standards. It's significantly bigger than the standard postcard size (4.25 x 6 inches), providing more space for graphics, text, and calls to action.

Why are USPS Regulations Important?

The USPS has specific regulations for mailpiece dimensions, weight, and shape to ensure efficient processing through their automated systems. These regulations directly impact postage costs and deliverability. Mailpieces that don't meet the requirements may be subject to higher postage rates, manual processing fees, or even be returned to the sender.

Benefits of Using 9x6 Postcards

• Increased Visibility: The larger size grabs attention in the mailbox, increasing the likelihood of your message being noticed.
• More Design Space: Allows for more detailed graphics, compelling visuals, and impactful layouts.
• Enhanced Messaging: Provides ample space for conveying your message, product information, or promotional offers.

Risks of Ignoring USPS Regulations

• Higher Postage Costs: Non-compliant postcards may be charged at the higher letter rate or even the flat rate.
• Delayed Delivery: Manual processing can significantly slow down delivery times.
• Non-Delivery: Mailpieces that are too large, too thick, or improperly addressed may be returned to the sender.

How-To: Mailing 9x6 Postcards Compliantly

To ensure your 9x6 postcards meet USPS requirements, follow these guidelines:

1. Size and Dimensions

• Minimum Size: While 9x6 meets the minimum size for a postcard (3.5 inches high x 5 inches long x 0.007 inches thick), ensure it adheres to the maximum postcard size.
• Maximum Size for Postcard Rate: 6.125 inches high x 11.5 inches long x 0.016 inches thick. Your 9x6 postcard falls within this range.
• If Exceeded: If your postcard exceeds these dimensions, it will be classified as a letter or flat, resulting in higher postage costs.

2. Weight Limits

• Maximum Weight for Postcard Rate: 15.873 ounces. This is generally not a concern for a single 9x6 postcard unless you're using very heavy paper stock or including inserts.
• Impact of Weight: Heavier postcards may require additional postage.

3. Aspect Ratio

• Definition: Aspect ratio is the relationship between the height and width of your postcard.
• Recommendation: A 9x6 postcard has an aspect ratio of 3:2, which is generally acceptable. However, avoid excessively elongated or square-shaped designs, as these may raise flags with USPS processing equipment.

4. Paper Stock and Thickness

• Minimum Thickness: 0.007 inches (7 points). This ensures sufficient rigidity for automated processing.
• Maximum Thickness for Postcard Rate: 0.016 inches.
• Paper Stock Recommendations: Use a sturdy card stock (e.g., 100lb cover stock or higher) to meet the thickness requirements and prevent bending or damage during mailing.

5. Addressing and Indicia

• Address Placement: The delivery address should be placed in the lower right-hand corner of the postcard, parallel to the longer side (9-inch side).
• Return Address: Include a return address in the upper left-hand corner.
• Indicia/Postage: You have several options for paying postage:
  • Pre-canceled Stamps: Suitable for small mailings.
  • Metered Postage: Requires a postage meter.
  • Indicia: A printed permit imprint that indicates postage has been paid. This is the most common option for bulk mailings.
• Indicia Placement: The indicia should be placed in the upper right-hand corner.

6. Design Considerations

• White Space: Leave sufficient white space around the address and indicia areas to prevent interference with USPS equipment.
• Readability: Use clear, legible fonts and sufficient contrast between text and background colors.
• Orientation: Design your postcard with the orientation in mind. The address should be readable when the longer side is horizontal.

7. Automation Compatibility

• Definition: Automation discounts are postage discounts offered by the USPS for mailpieces that can be processed by automated equipment.
• Requirements for Automation Rates: To qualify for automation rates, your postcard must:
  • Meet specific size and shape requirements.
  • Have a machine-readable address.
  • Be barcoded.
• Benefits of Automation: Significant postage savings, faster processing, and improved delivery times.

Examples & Use Cases

• Real Estate Marketing: Showcase property listings with stunning visuals and detailed descriptions.
• Retail Promotions: Announce sales, new product launches, and special offers.
• Event Invitations: Create eye-catching invitations for grand openings, conferences, or workshops.
• Restaurant Menus: Send out menus and promotional offers to local residents.
• Nonprofit Fundraising: Share your organization's mission and solicit donations.

Best Practices & Common Mistakes

Best Practices

• Use a Template: Utilize a 9x6 postcard template to ensure correct sizing and layout.
• Proofread Carefully: Double-check all text for errors before printing.
• Test Mail: Send a small test batch of postcards to yourself to verify print quality and mailability.
• Consult with a USPS Representative: If you have any questions or concerns, contact your local USPS office or a mailing service provider.

Common Mistakes

• Incorrect Sizing: Failing to meet the minimum or maximum size requirements.
• Insufficient Thickness: Using paper stock that is too thin.
• Improper Addressing: Incorrect address placement or illegible fonts.
• Lack of White Space: Crowding the address or indicia area with graphics or text.
• Ignoring Automation Requirements: Missing out on potential postage discounts.

FAQs

Q: What happens if my 9x6 postcard is too thick? A: If your postcard exceeds the maximum thickness of 0.016 inches, it will be classified as a letter or flat and charged at a higher postage rate. — Marquette, MI Zip Codes: Your Complete Guide

Q: Can I use a glossy finish on my 9x6 postcard? A: Yes, you can use a glossy finish. However, ensure that the address area is matte or has a writable surface so that the USPS can apply barcodes or other markings if needed. — Kimberly-Clark Stock: Is It A Buy?

Q: How do I get an indicia for my 9x6 postcards? A: You can obtain an indicia permit from your local USPS office. There is usually a one-time fee to obtain the permit.

Q: What is the difference between postcard rate and letter rate? A: Postcard rates are generally lower than letter rates. To qualify for the postcard rate, your mailpiece must meet specific size and shape requirements. Mail that doesn't meet these requirements is charged at the higher letter rate.

Q: Where should I place the barcode on my 9x6 postcard? A: The barcode should ideally be placed in the lower right-hand corner, below the delivery address. The USPS uses barcodes to sort mail automatically, so proper placement is crucial for efficient processing.

Conclusion with CTA

Mailing 9x6 postcards can be a highly effective way to reach your target audience, but adhering to USPS regulations is essential. By understanding the size, weight, and design requirements outlined in this guide, you can ensure your postcards are delivered on time and at the lowest possible postage rate. Ready to launch your next direct mail campaign? Contact a qualified printer or mailing service provider today to get started!

Last updated: October 26, 2023, 18:32 UTC